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Day One: Monday 5th December 2005
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| 08.30 | Registration
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| 09.00 | Chairman's opening remarks
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| | Ted Cohen, Senior Vice President Digital Development and Distribution, EMI
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| BIG PICTURE |
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| 09.10 | Keynote address: multi-layered convergence – an entertainment community where creativity and innovation thrive
- Film, TV, music, games come together with cable, broadband, mobile
- Cross-media meets cross-platform
- The impact of windowing and super distribution
- The new content aggregators
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| 09.40 | Keynote address: opportunities and challenges for global media and entertainment business
- What innovations will fuel growth?
- Realising new opportunities from technology
- New business models – partnership and collaboration opportunities in the digital entertainment value chain
- Emerging markets and new opportunities
- Digital entertainment – transforming an industry and expanding the experience
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| | Michael Fuchs, Former CEO and Chairman, HBO and former Chairman, Warner Music Group, HBO
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| 10.10 | Keynote address: serving our customers better
- Bringing the world’s best entertainment to homes across the world
- Delivering low cost, high value content
- Maintaining audience loyalty
- On-demand services content services – programming for cable, satellite, broadband and wireless
- Embracing the connected consumer – entertainment and technology
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| 10.40 | Coffee break
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| 11.20 | Keynote address: music is life, music is love
- New opportunities and developing business models
- The emerging role of HD radio
- Making it easy and fun for the customer and profitable for the industry
- Using new platforms to elevate customer relationships
- Creating playlists for every demographic
- How does interactivity improve the listening experience
- Repurposing content for mobile
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| | Tony Wadsworth, Chairman and Chief Executive Officer, EMI Music UK and Ireland
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| CUSTOMER EXPERIENCE |
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| 11.50 | Panel session: 2005, 2010, 2020
- How we play
- How we listen
- How we watch
- How we read
- How we shop
- How we work
- How we learn
- How we live
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| | Moderator: Guy Bisson, Senior TV Analyst, Screen Digest Maxime Saada, Vice President, Corporate Strategy, Canal Plus
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| 12.40 | Lunch
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| 14.10 | Panel session: technology and competitive forces are bringing media and entertainment businesses closer to their customers. Winners will deliver outstanding customer experiences
- Do we care enough about our customers? Do we know enough about our customers?
- What our customers think about broadband, interactive multimedia
- Content personalisation and the consumer
- Creating great niche and broad content for our customers
- Why many pioneer services fail
- Cross-selling and cross-branding opportunities
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| | Moderator: Guy Bisson, Senior TV Analyst, Screen Digest Jon Gisby, Vice President, Media Yahoo! Europe & Managing Director, Yahoo! UK & Ireland, Yahoo! Europe Orri Hauksson, Vice President, Research and Business Development, Síminn – Iceland Telecom
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| CONTENT I |
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| 15.00 | Panel session: reaching the audience of one
- Changing consumption patterns
- Business models for content production
- Buying by programme versus subscription versus broadcast
- Pan-regional content distribution strategies
- Targeting content across platforms
- Partnerships and collaboration
- Getting the small guy spirit into the big house
- Channel aggregation to bite sized packages
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| | Moderator: Ted Cohen, Senior Vice President Digital Development and Distribution, EMI Sara Clemens, Head of Partnerships and Alliances, New Media and Business Development, Telecom NZ Michael Fuchs, Former CEO and Chairman, HBO and former Chairman, Warner Music Group, HBO
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| 15.50 | Speed networking
A hit with singles across the world, you can now meet the key players in your industry, in a brief but fun environment. This is a great opportunity to get to know the senior executives in the digital entertainment industry and to exchange business cards with real industry drivers. Swift and efficient interaction that you can be confident will lead to lucrative, ongoing associations. |
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| 16.30 | Coffee break
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| COCKTAILS AND ROUNDTABLES |
Digital Entertainment World Congress presents an informal opportunity to get together with peers and discuss business opportunities, over cocktails.
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| 17.10 | Roundtable themes include:
- Distribution models
Cedric Sellin, Investment Manager, DN Capital
- Content strategies
Mathieu Bejot, Executive Director, TV France International
- Digital distribution of film and TV
Guy Bisson, Senior TV Analyst, Screen Digest
- The Open Content Marketplace - Nightmare or Nirvana?
Daniel Harris, Founder, Kendra Initiative |
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| 18.00 | Networking cocktail party
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Day Two: Tuesday 6th December 2005
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| 09.00 | Chairman's opening remarks
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| CONTENT II |
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| 09.10 | Keynote address: digital – continuing the growth for the music industry
- Climbing revenue through digital to almost 5% of total turnover
- Creating and supporting new offers and business models
- Life after Grokster – the ongoing pressure to drive down the value of music as people continue to seek out free content
- Counter-balancing the price pressure on music
- Enhancing the value of our most popular music
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| | Pete Downton, Vice President of Business Development & Strategic Partnerships, Warner Music
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| 09.40 | The future of music, media and entertainment – trends, opportunities and predictions
- Time- and place-shifting music and other media content – the next frontier
- Harnessing P2P – making money sharing music
- The new radio – no schedule and no spectrum limitations, why radio will become a distributor of content
- In (digital) music, exposure and discovery is everything – using the new digital platforms to build customer relationships
- Music like water and the content utility model – when, how, and why?
- Mobile music – fashion or content?
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| | Gerd Leonhard, Author, Speaker, Advisor, Music Futurist, The Future of Music: Manifesto for the Digital Music Revolution
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| DEVELOPING MARKETS |
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| 10.10 | Media and entertainment in the world’s major developing markets – China, Russia, Eastern Europe, Latin America, India
- Key market trends in entertainment and media consumption
- Regulation and foreign investment regulation
- Language and culture issues
- Partnerships and alliances
- Distribute globally, programme locally
- Multiplex cinemas – build and they will come?
- Case studies
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| | Mohit Bhatnagar, Senior Vice President, Product Management, Bharti Cellular (Airtel)
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| 10.40 | Coffee break
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| BUSINESS MODELS AND THE BRAND |
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| 11.15 | Panel session: getting the business model right
- Customer segmentation is real and accelerating and now we have to make money from it
- Its all about the brand
- Technology – lets look to what our kids love, multiply by 1000 and get the starting point
- Active and passive media – new business models for both
- Revenue drivers – advertising and sponsorship, subscribers, commerce
- Cost drivers – cost of customer, cost of content
- Beyond the sport and movies formula
- Content economics – recent international cases
- Understanding and better serving our customers
- Bundling of services and total “brand” leverage
- Partnerships and getting more from our partners
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| | Moderator: Frederic Court, Principal, Technology Investment, Advent Ventures Ted Cohen, Senior Vice President Digital Development and Distribution, EMI Dean Hawkins, Chief Operating Officer, Video Networks - Home Choice
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| 12.05 | Panel session: brand new day
- Developing media neutral, cross-platform brands
- Brand new brands
- Redefining the blockbuster
- Niche brands for niche markets
- Repurposing legacy brands
- Leverage, leverage, leverage
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| 12.55 | Lunch
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| DELIVERY I |
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| 14.30 | Panel session: getting content to the customer
- Effective content windowing strategies
- The impact of the telcos in the distribution chain
- Maintaining margins when moving from DVD to Internet
- Can renters become retailers?
- Download and subscription models
- Digitising the entertainment value chain
- Gauging the shelf life of DVDs
- Digital cinema
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| | Susan Elkington, Executive Vice President - Content Development, Acquisitions and Programming, Film and General Entertainment, chellomedia Helmut Leopold, Head of Platform and Technology Management, Telekom Austria Arne Rees, Head of Strategy and Partnerships, UEFA Todd Wagner, Chief Executive Officer, 2929 Entertainment
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| 15.15 | Panel session: opportunities in broadband
- Are telcos different from existing channels?
- Technology and disruptive technologies create new markets
- Structuring revenue relationships with content providers
- Is broadband TV good enough for integrated digital entertainment?
- Gauging how vertically integrated distribution channels need to be
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| | Margot Daly, Chief Executive Officer, Music Choice London Marilyn O’Connell, Senior Vice President, Broadband Solutions, Verizon Communications
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| 16.00 | Coffee break
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| DEVICES AND APPLIANCES |
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| 16.30 | Panel session: life in the digital home
- Building the home entertainment platform
- Technology dynamics – what’s next?
- Common standards and device interoperability
- Making it simple and easy for the customer
- Collaboration opportunities in content, delivery and devices
- Customer ownership – who gets the eyeballs and who gets the money?
- Case studies
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| 17.15 | Panel session: towards the ubiquitous portable entertainment device
- Carrying our personal entertainment preferences and making them happen anywhere, anytime
- What’s happening in the car?
- The revenue share model
- Show me the money in mobile TV
- Can the anywhere value chain work without mobile operators?
- Revenue opportunities with podcasting
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| | Angel Gambino, Vice President Commercial Strategy and Digital Media, MTV Networks Europe
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| 18.00 | End of day two
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Day Three: Wednesday 7th December 2005
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| 09.00 | Chairman's opening remarks
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| | Gerd Leonhard, Author, Speaker, Advisor, Music Futurist, The Future of Music: Manifesto for the Digital Music Revolution
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| DELIVERY II |
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| 09.10 | Keynote address: expanding and enhancing the multimedia experience
- Keeping innovation simple and intuitive
- What broadband customers are teaching us about speed, capacity and interactivity
- High-tech at home made easy with FiOS TV
- How emerging technologies are shaping our lives, our business and the industry
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| | Marilyn O’Connell, Senior Vice President, Broadband Solutions, Verizon Communications
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| 09.40 | Panel session: the Internet gets the hits AND the misses
- ‘Tales from the Long-tail’ – Long Tail economic models, the anti-blockbuster
- Exploiting the whole library – high volumes of small transactions boost revenues
- Monetising point to point distribution
- DRM – embrace or prosecute?
- “Must-see TV” anywhere on the net
- Direct to video economics and first run rights
- Adding services to create customer stickiness
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| | Moderator: Gerd Leonhard, Author, Speaker, Advisor, Music Futurist, The Future of Music: Manifesto for the Digital Music Revolution Jon Gisby, Vice President, Media Yahoo! Europe & Managing Director, Yahoo! UK & Ireland, Yahoo! Europe
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| CONTENT III |
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| 10.30 | Keynote address: the emerging VoD market
- What do consumers really want?
- How will VoD change the content rights landscape?
- VoD versus PVR – which will win?
- Is VoD a big opportunity for telcos and Internet companies?
- The true cost of home networking
- Adding services to create customer stickiness
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| 11.00 | Coffee break
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| GAMING |
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| 11.30 | Keynote address: games and gaming – the golden Halo effect?
- An explosion of new games, platforms, portals and technologies
- How is our customer sitting... walking, running, jumping?
- Capturing the gaming ethos in iTV and other environments / platforms
- Creating gaming experiences from leading TV brands
- Branding, co-branding and brand building
- New economics and business models
- The position of the console in the digital home
- Winners and losers in the extended gaming value chain
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| 12.00 | Panel session: games and Hollywood
- Linking games to movies
- Revenue opportunities and marketing strategies
- Pay per play and mass multiplayer opportunities
- Hollywood’s new revenue stream
- The branded user experience
- Computer-generated imagery (CGI) movies as game vehicles
- The mobile gaming opportunity
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| FINANCE |
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| 12.40 | Panel session: financing the digital entertainment revolution
- Global media deals and M&A activity
- Emerging role of private equity in media finance and investment
- Financing start-up technology and content companies
- Benchmarking distribution models
- Investment and financial performance trends
- Building digital savvy management teams
- Measuring the value drivers of content versus advertising
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| | Moderator: Gerd Leonhard, Author, Speaker, Advisor, Music Futurist, The Future of Music: Manifesto for the Digital Music Revolution
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| 13.20 | Lunch
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| DIGITAL RIGHTS MANAGEMENT |
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| 14.40 | Panel session: managing the super distribution of media brands and content
- Multi-platform, multi-partner environment and what it means for content owners
- Mitigating revenue leakage from super distribution
- Alternate revenue and licensing models
- Shortening or differentiating release windows to combat piracy
- The gold release – discount strategies to limit content loss
- Content management and Digital Rights Management
- What will the business and licensing models of the future be?
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| | Moderator: Gerd Leonhard, Author, Speaker, Advisor, Music Futurist, The Future of Music: Manifesto for the Digital Music Revolution Sushel Bijganath, Senior Vice President, Business Development and Strategy Planning, RTL Group Howie Singer, Vice President, Technology, Warner Music Group
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| 15.30 | Coffee break
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| ADVERTAINMENT |
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| 16.00 | Panel session: the future of television advertising
- Overview of global industry trends and successes
- Engaging the customer
- When and to whom does interactivity work best?
- Building multi-platform response – TV, mobile, Internet
- Developing appropriate metrics
- New rules for brand owners, agencies and broadcasters
- Impact on brand management and loyalty
- Case studies
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| | Joy Marcus, Senior Vice President, Time Warner Global Marketing
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| 16.45 | Locknote presentation: entertainment in the digital age
- The benefits of vertical integration in a digital environment; maximizing the value of entertainment product through the use of technology
- Cross-platform distribution and marketing
- The impact of windowing and super distribution - creating additional revenue opportunities and putting the consumer in charge of viewing alternatives
- Digital Rights Management - what's best for the consumer?
- Advantages of High-Definition movie and television production - consolidating the "P" and "A"
- The future of digital cinema
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| | Todd Wagner, Chief Executive Officer, 2929 Entertainment
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| 17.15 | Close of conference
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