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Business Process Outsourcing Asia 2004

Conference: 2-3 December 2004

Sheraton Hong Kong Hotel & Towers, Hong Kong, Hong Kong
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Speed networking

Conference programme       


Day One Thursday 2 December 2004
Day Two Friday 3 December 2004


last modified: 10/01/2005 06:10:57 (GMT)

Day One Thursday 2 December 2004
08.00Registration, coffee and tea
 
08.50Chairman's opening remarks
 
Alex Lam, Chief Operating Officer - Asia,
The Outsourcing Institute, USA

DEVELOPMENTS IN THE GLOBAL AND ASIAN SCENARIO - WHO'S DOING WHAT
09.00Executive keynote: Surviving the off-shore outsourcing revolution
  • Profiling how trends in globalisation, technology, and telecommunications now allow companies to redesign service jobs in   much the same way as manufacturing and sourcing were revolutionized in the 1980's
  • Examining how BPO results in a radical change in the structure of services
  • Discussing the 5 key themes which makes BPO such a driving force and the likely impacts on the Asia Pacific region
 
Tom Reilly, Chief Executive Officer,
Capgemini Business Services (Asia) Ltd

09.30Executive keynote: Taking the decision to outsource: Who, when, where, what, why?
  • Choosing between a consultancy and outsourcing firm
  • Identifying processes to source: what is core, what is chore?
  • Reasons why these were chosen
  • Garnering participation and support from stakeholders within the organization
  • Results so far and lessons learnt
 
Banesh Prabhu, Global Operations Head (International Cards),
Citigroup, United Kingdom

10.00Business Transformation Outsourcing: Delivering far-reaching improvements to organizational performance
  • Enterprises turning to BTO to implement the changes needed to support growth, cut costs, manage risk, increase organizational agility, and develop the necessary capabilities to be competitive
  • Executing large scale changes in customer relationship management, human resources, finance and administration, and procurement to effect enterprise level strategies
  • Understanding how leveraging the expertise and scale of a partner is key to implementing your organization's broader strategic agenda
 
Richard Fennell, Partner, Business Transformation Outsourcing,
IBM Business Consulting Services, Asia Pacific

10.30Morning refreshments
 
11.00Panel discussion: Achieving business transformation through BPO in Asia
  • Developing a framework to enable ongoing, effective organisational change
  • Changing from a functional to a strategic approach to ensure long-term profitability
  • Driving high performance and getting the most from your BPO arrangement
 
Moderator:
Alex Lam, Chief Operating Officer - Asia,
The Outsourcing Institute, USA
Banesh Prabhu, Global Operations Head (International Cards),
Citigroup, United Kingdom
Tom Reilly, Chief Executive Officer,
Capgemini Business Services (Asia) Ltd
Richard Fennell, Partner, Business Transformation Outsourcing,
IBM Business Consulting Services, Asia Pacific

12.00Networking luncheon
 
COUNTRY FOCUS
13.30Country Focus: China: The rising BPO powerhouse?
  • Types of business processes currently being outsourced to China
  • Identifying the business models which suit this environment
  • Exploring the growth potential of China as the next outsourcing centre for Japanese and Korean companies
  • Look out India, China’s gaining on you - how do the 2 countries compare? What is the real cost advantage?
 
Alex Lam, Chief Operating Officer - Asia,
The Outsourcing Institute, USA

14.00Country Focus: Australia's experience of attracting offshore outsourcing: Lessons for other developed countries
  • Trends in offshore outsourcing and the role of developed countries
  • Competitive advantages of developed countries
  • National and corporate strategies for optimising business
  • Key issues for the future
 
Steve Burdon, Visiting Professor of e-Business,
Faculty of Business, University of Technology Sydney, Australia

CASE STUDIES FROM ASIA AND BEYOND: CROSS INDUSTRY
This session discusses the buying trends across various vertical industries and reports on the top buying motivations for each.
14.30Telco: Choosing a provider and making HRO work for you
  • How and when does HRO offer substantial value?
  • Developments in the provider environment: what are they getting right?
  • Managing and measuring service performance
 
Margaret A. Savage, Director, HR Strategy and Systems,
BT Group plc

15.00Speed Networking / Afternoon refreshments
First there was "Speed Dating", which is a hit with singles across the world.  Now there is "Speed Networking" where you can meet the key players in your industry in a brief but fun environment!  Through a rotating table format, you will get the opportunity to meet all your fellow attendees face-to-face in just 45 minutes.  Bring plenty of business cards along for a fast and furious interactive session.
 
15.30Leisure & Entertainment: Developing the business case for IT outsourcing -Cathay Organisation's journey so far
  • The driving force behind and the need for IT outsourcing
  • Exploring the technological requirements and deciding on the appropriate functions and processes to outsource
  • Leveraging on IT outsourcing to improve customer experience and keep up with changing customer behaviour
  • Benefits, challenges and complexities faced so far and ahead - how we overcome them
 
Sam Lo, President, Operations and Business Development,
Cathay Organisation Holdings, Singapore

16.00Real Estate: Optimising cost and competitiveness through facility management outsourcing
  • Building an asset and facilities management that aligns with corporate goals and service delivery objectives
  • Addressing facilities maintenance to drive down operational costs
  • Ongoing evaluation of performance and monitoring of service
 
Kenneth Foo, President,
International Facility Management Association - Singapore Chapter

16.30Healthcare: Cure for a healthcare administrative malady
  • Discussing the purpose of BPO initiatives at NHG
  • Exploring the driving force behind and the need for outsourcing processes
  • Examining the steps and processes taken to selecting the providers – has the service delivery been up to expectations?
 
Jason Yap, Director, Corporate Services,
National Healthcare Group, Singapore

17.00Day one closing remarks
 
17.15Networking cocktail reception
Continue the conversations sparked off at the conference over a drink!  This is a perfect opportunity to network with senior industry executives and your peers in a relaxed and informal environment.  Plan an enjoyable early evening renewing freindships and exchanging ideas.  Enjoy an abundance of good food and company!
 
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Day Two Friday 3 December 2004
08.00Registration, coffee and tea
 
09.00Chairman's opening remarks

 

 
Qing Yang, Senior Manager,
Capgemini Business Services (Asia) Ltd

GLOBAL OUTSOURCING TRENDS, STRATEGIES AND BEST PRACTICES
09.15Executive keynote: Developing winning relationships with strategic service providers
  • Establishing an effective relationship management process
  • Understanding your company and the service provider's goals
  • Defining clearly the roles and responsibilities of both parties
  • Ensuring success by allowing for evolution of business requirements
  • Managing accountability to avoid internal and external conflicts
 
Andrew Crow, Vice President & CIO Asia Pacific,
Philips Electronics, Singapore

09.45Creating Service Level Agreements (SLAs) that drive business solutions
  • Using SLAs to determine ROI and value for money
  • Building performance metrics and incentives into an outsourcing agreement
  • Balancing risks and rewards under the agreement – including service credits and penalties
  • Negotiating the outsourcing agreement successfully
  • Building flexibility into the agreement
 
Rossana Y.L. Yu, Executive Director - Corporate Services,
Goldman Sachs (Asia) LLC, Hong Kong

10.15Executive keynote: Living up to the ROI challenges: Developing performance measurement and ROI based controls
  • Determining the value of BPO – de-cutter and simplify
  • Ensuring efficiency and cost effectiveness is key
  • Leveraging on performance based contracting to increase ROI benefits
  • Achieving competitive advantage and creating lasting value
  • Putting hard numbers on the intangible benefits: how soon will BPO benefits be quantifiable?
 
Peter van Bommel, Deputy Chief Executive Officer and Chief Financial Officer,
LG Philips Displays, Hong Kong

10.45Morning refreshments

 

 
11.15Panel discussion: Selling to your stakeholders - How to get "buy-in"
  • Migration to the new business model
  • Communicating the BPO strategy to shareholders, staff and customers
  • Setting tangible goals and specific business objectives for the outsourced function
 
Steve Burdon, Visiting Professor of e-Business,
Faculty of Business, University of Technology Sydney, Australia
Moderator:
Jason Yap, Director, Corporate Services,
National Healthcare Group, Singapore
Confirmed:
Rossana Y.L. Yu, Executive Director - Corporate Services,
Goldman Sachs (Asia) LLC, Hong Kong
Confirmed:
Peter van Bommel, Deputy Chief Executive Officer and Chief Financial Officer,
LG Philips Displays, Hong Kong
Confirmed:
Sam Lo, President, Operations and Business Development,
Cathay Organisation Holdings, Singapore

12.00Case study:Procter & Gamble's Sourcing story
  • Evolution of BPO and the concept of right sourcing
  • Distinguishing from a scope, value proposition and risk perspective
  • Managing the business and cultural transition
  • Migrating from Shared Services to BPO
  • Transferring risk and control
  • Examining the service provider selection process - what are the opportunities for outsourcers?
 
Bebot Quahiansen, Associate Director - Asia Workplace Product Category,
Procter & Gamble, Japan

12.30Networking luncheon
 
THE OTHER SIDE OF THE STORY

 


14.00Examining alternatives to unlocking an organisation's trapped value: In-sourcing - The other alternative
  • Discussing the purpose of in-sourcing initiatives at Pamela Youde Nethersole Eastern Hospital
  • Exploring the driving force behind and the need for in-sourcing processes
  • Gaining strategic advantage from in-sourcing - comparing and contrasting it with BPO
  • Examining the steps and processes taken to implement in-sourcing - has the service delivery been up to expectations?
  • Taking back functions that were previously outsourced - when and how
 
Mary Wan, General Manager (Administration Services),
Pamela Youde Nethersole Eastern Hospital, Hong Kong
Alfred Sit, Health Sector Division, Health Sector Manager,
Electrical and Mechanical Services Department (EMSD), Hong Kong Government

14.30Panel discussion: Overcoming BPO catastrophes - What happens when things go wrong
  • Reasons why outsourcing deals sometimes fail
  • Performance correction while maintaining the relationship
  • Implementing a transition plan if a new partner needs to be applied
  • Identifying problems that may be encountered in outsourcing and analyzing how they can be avoided or mitigated
  • Enforcing penalty clauses
 
Norris Yang, Chairman,
The Hong Kong Mediation Council, Hong Kong
Moderator:
Andrew Crow, Vice President & CIO Asia Pacific,
Philips Electronics, Singapore
Margaret A. Savage, Director, HR Strategy and Systems,
BT Group plc
Kenneth Foo, President,
International Facility Management Association - Singapore Chapter

15.15Beyond the hype: BPO success stories in Asia-Pacific

Executive-level interest in business process outsourcing (BPO) reached an all time high in 2004.  The reasons for this new interest are simple.  First, a number of high-profile BPO deals were signed by large organizations around the world.  Second, the delivery capabilities and success stories of 'offshore' BPO providers have finally reached 'industrial strength'.

As with any new business practice, BPO is surrounded by a fair amount of 'Hype' and confusion surrounding "BPO".  To demystify 'BPO', Tom will share three well-established case studies in the Asia- Pacific region. The presentation will incorporate recent video footage of the CFO's of several clients talking about the realities of BPO.

 
Tom Reilly, Chief Executive Officer,
Capgemini Business Services (Asia) Ltd

RE-ENGINEERING PROCESSES THROUGH BPO
15.45Afternoon refreshments
 
16.15Comparing and contrasting the US, European and Asia-Pacific BPO markets
  • Assessing the scale and scope of BPO projects being carried out
  • Examining the profiles of the market participants: who are the key players?
  • Market overview of deals done and their value
  • Buying trends across the vertical industries
  • Which industry sectors and processes are benefiting?
  • Understanding the Asia outsourcing proposition within the constraints of US and European markets
 
Kevin Taylor, Vice President, Solutions, Propositions & Outsourcing, Asia Pacific,
BT, Hong Kong

16.45Panel discussion: Service providers & markets: What's happening?

Through a mix of user and vendors view, the session will examine the evolution of BPO services and implications on corporate management

  • How will the market for BPO develop in Asia?
  • How can your company benefit from the myriad of service offerings available?
  • What will fuel BPO adoption in key industries?
  • Surviving the offshore assault: Strategies for onshore providers
 
John Lui, Editor,
MIS Magazine, Singapore
Bebot Quahiansen, Associate Director - Asia Workplace Product Category,
Procter & Gamble, Japan
Mary Wan, General Manager (Administration Services),
Pamela Youde Nethersole Eastern Hospital, Hong Kong
Alex Lam, Chief Operating Officer - Asia,
The Outsourcing Institute, USA
Kevin Taylor, Vice President, Solutions, Propositions & Outsourcing, Asia Pacific,
BT, Hong Kong

17.30Day two closing remarks and end of conference
 
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